If you are familiar with digital agency owner Gary Vaynerchuk you may have read about his takeover strategy in his blog. If your company posts to Instagram every day or multiple times a day, ask your audience to be part of the decision-making process - and be creative in your asks. (Too bad I didn’t have the inspiration to screenshot the resulting stories.) Audience members sent the emoji in direct messages through Instagram Chat for the one that they wanted published. Red Bull asked its followers to vote with a “like” emoji for the next photo. When brands only create random, self-selected stories, it’s a shame because they don’t take advantage of talking with their community. Making your audience part of your visual strategy is one of the best practices I’ve seen of brands using Instagram Stories. If you don’t know what to post on Instagram Stories you can just ask your followers what they want to see from you. Give your audience at peek at how your brand does what it does to develop a deeper connection says Click To Tweet It gives your audience the opportunity to have a deeper connection with your brand. Give your audience a peek at how your brand does what it does - from people to product. With the new Stories feature users can see how and where their favorite or most inspiring pictures were made or what the creator is doing in a regular day while exploring new places to shoot.Ī story from Happy Socks, a Swedish manufacturer and retailer of socks and underwear, is a 10-second video on what is going on in the office - people working at their desks, a birthday celebration, etc. That is what Instagram Stories really is about. Too few content marketers create real or transparent content. How to Get Noticed: 3 Instagram Marketing Strategies.How to Outperform Fortune 500 Brands on Instagram.Use these six Instagram Stories tips as a how-to guide for your visual content marketing strategy. You can edit and upload photos, upload videos, apply filters, send direct messages, advertise, and create content that disappears in 24 hours. With the Instagram Stories feature, you have everything you want from a mobile social network. With 500 million monthly active users and more than 90 million daily uploaded photos and videos, Instagram is a mobile community where a brand should be present. Smart content marketers care about how to leverage their game to build a community, connect with it, and make the brand part of their audience’s life. To summarize, they say: “If you can’t beat ’em, clone ’em.”īut what if we go further and look at how to use Instagram Stories in your content marketing strategy? If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name. Did you hear the news? Instagram launched a new feature.
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