IBM 1401, IBM 1620) used to mark the end of a word. Wordmark noun (computing) A bit in each memory location on some variable-word-length computers (e.g. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Logotype noun (typography) A single type combining two or more letters (as a ligature or otherwise). Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. ogo designers show their talent and creative skills. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Logotypes (or wordmarks) are logos that use typography to represent companies, organizations and products. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. Some famous and recognisable examples include Disney, Coca Cola and Google. They’re usually very obvious and quickly associate a business with its visual identity. That’s less of an issue when it comes to designing a. Also known as a wordmark, a logotype is a brand name styled as a logodesigned in a visually unique way for a company. This type of logo contains the full name of the company or the brand. The OPERAS logo consists of a symbol and a wordmark, which are used as a unit. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Wordmark logo is used to represent the brand or company name. OPERAS Logo logo with subline subline minimal 6pt symbol. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. ![]() This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media. ![]() The CNN logo was designed by the late Anthony Guy Bost in 1980Īlso known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name.
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